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Alameda Market Basket raises funds for education

Submitted by on 1, November 18, 2010 – 12:04 amNo Comment

The folks over at Alameda Market Basket are rolling out their brand-new publication by extending a helping hand: They’re working to raise $1,000 for the Alameda Education Foundation.

The publication, which put out its second edition this month, is like a 21st century pennysaver that offers readers an interesting opportunity: It embeds pixelated barcodes called QR codes in all of its ads that allow users to access business websites and special deals. The codes, which were originally used by Japan’s automakers to track parts, are increasingly being used by businesses (Pottery Barn, for example, has QR codes in its most recent catalogs).

To celebrate its inaugural issues, the Market Basket crew is donating $100 for every 1,000 clicks on the QR codes on its ads to the Alameda Education Foundation. The promotion continues through December, and similar promotions for nonprofits are planned.

Download an app to read the barcodes for your phone; or get more information on Alameda Market Basket on their website.

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