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UPDATED Today’s must read: David Howard on Target

Submitted by on 1, November 3, 2009 – 5:40 am4 Comments

Updated 11:48 a.m. Tuesday, November 3

Wearing their Community Improvement Commission hats, the City Council will consider on Wednesday night whether to ask Catellus for a report regarding the status of their Alameda Landing development plans at the former Fleet Industrial Supply Center site. (The referral, placed on the agenda by Comissioner Frank Matarrese, seeks an update on what Catellus is doing to get the development going, on whether they are complying with their development agreement with the city and on their progress on the Willie Stargell extension. The commission may also direct staff to advance the project themselves, if I’m reading this right.)

I’ll be watching, of course, but I have to offer props to local blogger and activist David Howard for getting some advance 411 on the thing I really care about: Target.

The last I had it was that the Landing development was on hold but that Catellus was hoping to be able to put a standalone Target out there, which could generate about $250,000 a year in taxes for the city and would come at a cost of $17 million to Catellus. But that was ages ago. So what’s happening?

Well, Howard checked in with Economic Development Director Leslie Little. And according to him, she said there’s more negotiating to do and at best, Target would be here by fall 2011. Her reported response, in full:

In response to your information request, the status of Alameda Landing is that Stargell road improvements are now under construction with a Spring completion date. Catellus is working hard to secure an agreement with Target to anchor the planned retail portion of Alameda Landing. You asked whether Catellus is trying to bring a Target into the project as a “standalone” store. At this time discussions are advancing with Target on this, although the ultimate build out will have Target co-tenanted with surrounding compatible retail stores. The market will do more than anything else to dictate the balance of the retail timing.

As to the status of negotiations, Catellus reports that they have a signed Letter of Intent (LOI) from Target. This is however only the beginning of a long process to meet all the requirements of Target and to complete a final transaction and commence construction.

You also asked for a time line. When would Target come to Alameda? With current discussions Target would plan to open a store in the Fall of 2011 or Spring of 2012 subject to a variety of contingencies that will need to be satisfied and permits that will need to be secured.

Of course, the council may also have a few questions about, say, when the rest of the development, which is 2+ years overdue, is coming, or when the city might see a check for the $3 million it has laid out for the Stargell extension that Catellus was supposed to help build or the $2 million we’ll spend to clean up after that huge fire.

Stay tuned.


  • Barbara Thomas says:

    I am just wondering, has anyone done an economic study that shows how much marginal income the residents of Alameda and the nearby portions of the SFMSA have that will go to Target level stores within say an appropriate travel time (not distance)? How much disposable income do we have that we will be willing and need to spend at Target?

    How will the construction of Target impact similar products/services available at Walgreens and the rest of Webster Street? Will Target shift the Webster purchases/profitability? If so, how significantly?

    How will the proposed Alameda Point 3.5 million square feet of commercial space be allocated in terms of meaningful retail space? Is Alameda Point going to displace the Target business area?

    Are we simply shifting a limited purchasing consumer base from Webster to Target to Alameda Point? How much demand is there for commercial retail?

    How much stuff can we buy? What happens to an empty Webster, or a new empty Target?

    With the recent down turn in the economy, I think many folks have learned for the first time that saving a little is not such a bad idea. Will the economy really rebound in a way that Alameda will need all this commercial retail space? Sure the sales tax will help run the City, but if all we have are cigarette and convenience stores wanting to open up, would Alameda be better off to switch to less profitable land uses? I haven't been in Kohl's yet, and don't anticipate that I ever will go there. Even with Safeway purchases giving Kohl dollars. Is there any charity that could use our Safeway Kohl dollars? Such as Toys for Tots, or the Homeless shelter? If so maybe you can post your address on the websites, or put a box outside the store.

    • Barbara,

      Thanks for the suggestion, and if there are any nonprofit folks out there, please feel free to add a link in the comments section. I'd also like to let folks know that I've got links to local charities on my Links page, which you can access from the bar up top. And if there's any more I can do on that front, I'm open to suggestions.

  • Scott says:

    I don't really see how Target is going to wipeout walgreens but that is another discussion. The west end would benefit greatly from a Target. it would bring more people to Webster street thus allowing for better and more restaurants. Webster street is already being cleaned up for the better. The new stargell tinker ave design is a huge improvement.

  • Gail says:

    I've been to Kohl's and TJ Max and both were disgusting.

    The only reason I go to South Shore is to See's Candy for special occasions.

    If the plans go through for Alameda Point I have no plans to shop there nor will I support any business going into the Cavanaugh property. But that's another gripe I have that doesn't pretain to this.

    I agree with Barbara how much stuff do we need to buy? Shouldn't we take in consideration the empty store fronts on Webster, Park, South Shore and Marina Village? As far as I know there is still no way to take it with you.

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