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Shop pops up at Towne Centre

Submitted by on 1, November 20, 2009 – 5:55 amNo Comment

5img_4889The pop-up shop trend is riding a wave into Alameda Towne Centre this weekend, when a group of MFA student artists from California College of the Arts will assemble their work in a mid-mall storefront.

Their Super Pop-Up Shop, which has its grand opening from noon to 5 p.m. Sunday, offers shoppers the chance to learn a new dance step in a dance swap, test-drive kid-size shopping carts made from recycled materials, make a sugar-frosted yule log out of an actual log, participate in a mall-wide scavenger hunt and more.

‘Shoppers can also help out their neighbors by bringing in a can of food for the Alameda Food Bank (and if you do, you’ll get a handmade porcelain cup in exchange).

After its grand opening on Sunday, the shop, which is in the center of the mall (you can hit it by walking the path between Applebee’s and Trader Joe’s or coming the other way, from Starbucks and Old Navy), will be open from noon to 5 p.m. November 27-29 and again on December 5 and 6.

“It’s exciting to create a buzz in the Alameda community,” said Hannah Ireland, one of the participating artists. “Shoppers and merchants are genuinely curious about what’s going to pop up in these spaces. Many people have approached us and told us it’s refreshing to have us working here.”

Pop-up shops are temporary retail outlets that spring up unannounced and close up almost as quick as they came. Examples include a shop set up by Teen Vogue at a New Jersey mall where shoppers could try on clothes and hang out, according to this New York Times article. (The shop was a promotional tool that directed would-be shoppers elsewhere in the mall, the Times said.)

Featured artists include Zarouhie Abdalian, Alex Beckman, Sofia Cordova, Adeleine Daysor, Jay Dion, Ireland, Dorathy Lye, Brad Menninga, Rebecca Ora, George Pfau, Alex Vikmanis, and Jana Willinger. The artists worked with CCA faculty members Rebeca Bollinger and Glen Helfand.

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