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Get AMPed!

Submitted by on 1, January 27, 2009 – 8:30 amNo Comment

The Public Utilities Board picked a new name for our little electric company Monday night. And the winner is (drum roll please) … Alameda Municipal Power! (Punctuation added.)

The name was leading in the former Alameda Power & Telecom’s online poll (and in a separate shoe-leather poll taken by longtime resident and ad man Lil Arnerich, who said he hit the coffee shops, the barber’s and the Elks Lodge to get the pulse of the people).

The board was caught between getting AMPed and just lopping off the &T to make it Alameda Power, which had pulled into the lead in its lightly-trafficked online poll. So president Ann McCormick asked the smattering of staff assembled for the meeting what they thought.

“I’ve answered the phone for 10 years as Alameda Power, and I like it,” outgoing utility planning supervisor Donald Rushton said.

General Manager Girish Balachandran said he’d vote for Alameda Municipal Power, and the board agreed, saying they wanted to make it clear they were a public utility. They also wanted to avoid being confused with that other big AP in town, Alameda Point. And there were other considerations.

“I don’t think people will say ‘Alameda Power,'” said board member Greg Hamm. “I don’t want to be AlPo.”

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